[Press Release] The Revival of Kiasu Mania

FOR IMMEDIATE RELEASE

 

The Revival of Kiasu Mania 

Shogakukan Asia announces pre-order launch of Mr. Kiasu Collection box set and release of all 8 original Mr. Kiasu comic titles  

 


MR. KIASU © 2018 Johnny Lau/SHOGAKUKAN Asia

Singapore, June 18, 2018 –  One of Singapore’s most recognisable comic icons from the 90s is mounting a revival. Shogakukan Asia announced today that it will be relaunching all eight original comics of Mr. Kiasu and a limited-release Mr. Kiasu Collection box set.

The release of Mr. Kiasu: Everything Also Like Real in 2017 after an 18-year hiatus saw renewed interest and increasing demand  for the publisher to revive the classic Mr. Kiasu comics. Responding to the readers’ overwhelming support, Shogakukan Asia will be publishing all eight volumes of the original Mr. Kiasu comics, along with a limited-release collection set to meet their demand.

The Mr. Kiasu Collection will include the original Mr. Kiasu volumes packaged in a special box with serial number designed by its creator Mr Johnny Lau, together with an exclusive Mr. Kiasu figurine (3 inches in height). Retailing at $88 (inclusive of GST), the collection will be available for pre-order at Kinokuniya, Popular, MPH, ActionCity & TOG starting 22nd June. Only 500 sets will be released.

The single volumes of the original Mr. Kiasu comics will be available for sale from 29th June at major bookstores, ActionCity & TOG  and will retail for $10.90 (inclusive of GST).

Readers will be able to exchange a free Mr. Kiasu sticker after having a haircut at QB House, with a flyer inside the comic books.

Bringing back nostalgia for the existing fans and growing a new generation of fans, the series’ brand of easily relatable Singaporean humour will allow Singaporeans young and old to explore together; bonding the different generations together.

In line with the revival of the Mr. Kiasu, there are also plans to release a new tenth volume of Mr. Kiasu in September 2018 as well as a live action movie in early 2019.

About Mr Johnny Lau

Mr Lau studied architecture at the University of Southern California, USA. After graduation, he returned to Singapore and created the Mr. Kiasu comics series. The comic books and characters were then adapted to a radio show, a music album, a stage musical and eventually a TV series. Mr Lau also worked with McDonald’s Singapore to launch the Kiasu Burger here, which sold more than 600,000 burgers within the first 4 weeks.

Besides Mr. Kiasu, Mr Lau has produced and published close to 50 comics books in collaboration with some 30 fellow artists, making him one of the most published comic book artists in Singapore. He has also collaborated with comic book artists from 12 countries in Asia and Europe, for a comics anthology that has been distributed in 36 countries.

About Shogakukan Asia Pte Ltd

Shogakukan Asia is a wholly-owned subsidiary of Shogakukan Inc in Japan, which was first established on 8 August 1922 as a publishing house that specialises in educational magazines for elementary school children and teachers in Japan.

Since its establishment in September 2013, Shogakukan Asia has published over 130 manga titles and 20 children’s educational titles. Its best-selling manga titles include  Pokémon, Detective ConanDoraemonFuture Card Buddyfight and The LKY Story.

For more information, please visit us at http://shogakukan.asia/ or http://www.fb.com/ShogakukanAsia/